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Aeyla.

Redesigning the PDP and Cart to Fix a BrokenPurchase Flow

This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.

Content that actually performs.

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Olha Tsisaruk

Aeyla.

Redesigning the PDP and Cart to Fix a Broken Purchase Flow

This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried,

and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.

Content that actually performs.

LET’S LEVEL UP YOUR CONTENT

Book your discovery call

Olha Tsisaruk

Aeyla.

Redesigning the PDP and Cart to Fix a Broken

The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried,

and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.

Content that actually performs.

LET’S LEVEL UP YOUR CONTENT

Book your discovery call

Olha Tsisaruk

Aeyla.

Redesigning the PDP and Cart to Fix a Broken

The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried,

and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.

Content that actually performs.

LET’S LEVEL UP YOUR CONTENT

Book your discovery call

Olha Tsisaruk

Aeyla.

Redesigning the PDP and Cart to Fix a Broken

The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried, The Dual Pillow PDP was the main entry point for more than 70 % of users, yet over half of mobile visitors never saw the Add to cart button due to scroll depth issues. The page was overloaded with information, the shopping block lacked hierarchy, reviews were buried,

and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.and the slide in cart created unnecessary friction. My role as the product designer was to translate these behavioral insights into a focused redesign that increased motivation to buy and reduced the cognitive load throughout the purchase journey.

Content that actually performs.

LET’S LEVEL UP YOUR CONTENT

Book your discovery call

Olha Tsisaruk