Objective

A large-scale AI content package for a cosmetics e-commerce store, created to deliver 20-30 stylized product photos and 10 short promotional videos for use across the website and social media. The goal was to make everyday beauty products feel creative, premium, and instantly eye-catching.

Process & Creative Direction

We began with a focused briefing to define the product list, visual direction, and the overall creative style. The client provided clean product shots and my role was to transform them into unique, brand-consistent visual scenes.

The main creative challenge was to make each product image feel different and memorable while maintaining one cohesive aesthetic. I developed concept-driven compositions that connected the visuals to product ingredients and mood.

For example, placing a perfume inside a grapefruit to suggest fresh citrus notes, or presenting skincare products in playful lifestyle-inspired setups.

Using AI tools such as Midjourney, NanoBanana, Higgsfield and Kling, I produced a wide variety of realistic AI visuals, combining everyday objects with beauty products to show a connection.

The project workflow included two alignment calls: one at the beginning to lock references and style, and a second to finalize the full set.

Final Delivery & Outcome

The client received a complete content set of 30 AI product images and 10 short promo videos, ready for immediate use in marketing, social media, and website. The full project was delivered within 5 days, with a smooth process, clear creative direction, and minimal revisions.